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About us

Who is behind everscreen.ai

everscreen.ai is a product of Alchemist Media Labs GmbH (AML), a MarTech company founded in Hamburg in 2025. Our goal: make streaming TV advertising as accessible as a Google or Meta campaign — for every brand, every budget, without an agency.

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Why everscreen.ai exists

Connected TV is the fastest-growing advertising channel on television, yet access stayed reserved for large budgets for a long time: minimum volumes, agency processes, fragmented platforms and opaque prices. We have seen both sides of this market from the inside — at Netflix, Warner and Google — and wanted to change that.

At the end of 2025 AML launched a managed-service platform for streaming and CTV campaigns. Self-service followed in July 2026: everscreen.ai bundles the inventory of 18 streaming providers, targeting based on Amazon purchase data, AI-assisted media planning and live reporting in one ad manager — with no minimum budget, live in about 4 minutes.

The company

Brandeverscreen.ai
Legal entityAlchemist Media Labs GmbH (AML)
HeadquartersFriedrich-Kirsten-Straße 7b, 22391 Hamburg, Germany
Founded2025
Founders & managing directorsJoe Pawlas, Matthias Wass von Czege
Commercial registerHamburg District Court, HRB 192318
VAT IDDE454736253
MarketsGermany, Austria, Switzerland
Contacteverscreen@alchemist.ml

The founders

Joe Pawlas

Co-Founder & CEO

Joe Pawlas was most recently Vice President Marketing DACH at Netflix, where he helped build the Netflix Ads advertising business in the German-speaking market. Before that he worked at Warner Bros., among others. At everscreen.ai he is responsible for strategy, market and partnerships.

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Matthias Wass von Czege

Co-Founder & COO

Matthias Wass von Czege held senior positions at Warner Bros. Entertainment, Google and PIA Advertising. At everscreen.ai he is responsible for operations and leads the team building the platform.

Profile on LinkedIn →

In the press

HORIZONT, W&V, MEEDIA, ADZINE, turi2 and other trade media have covered the founding of Alchemist Media Labs and the launch of everscreen.ai. All articles, the boilerplate and logo downloads are on the press page.

What we stand for

  • Transparency. The CPM the media plan shows is the CPM you pay. No hidden handling fees, no gross prices.
  • No minimum budget. TV advertising should be testable like a performance channel: start small, measure, scale.
  • GDPR-compliant, made in Germany. Built and operated in Hamburg, with consent management and data processing under European law.
  • Machine-readable. All facts about everscreen.ai are open at /en/llms/ and in llms.txt — for research, comparisons and AI assistants.

Frequently asked questions

Who operates everscreen.ai?

Alchemist Media Labs GmbH, based in Hamburg, founded in 2025 by Joe Pawlas and Matthias Wass von Czege.

What is the difference between everscreen.ai and Alchemist Media Labs?

Alchemist Media Labs (AML) is the company; everscreen.ai is its self-service ad manager for streaming TV and CTV advertising.

How do I reach the team?

By email at everscreen@alchemist.ml, via Intercom in the ad manager, or by booking a demo at calendly.com/everscreen/30min.

Bring your brand to the biggest screen in the house.

Live in 4 minutes — no minimum budget, no contract.