Why everscreen.ai exists
Connected TV is the fastest-growing advertising channel on television, yet access stayed reserved for large budgets for a long time: minimum volumes, agency processes, fragmented platforms and opaque prices. We have seen both sides of this market from the inside — at Netflix, Warner and Google — and wanted to change that.
At the end of 2025 AML launched a managed-service platform for streaming and CTV campaigns. Self-service followed in July 2026: everscreen.ai bundles the inventory of 18 streaming providers, targeting based on Amazon purchase data, AI-assisted media planning and live reporting in one ad manager — with no minimum budget, live in about 4 minutes.
The company
The founders
Joe Pawlas
Co-Founder & CEO
Joe Pawlas was most recently Vice President Marketing DACH at Netflix, where he helped build the Netflix Ads advertising business in the German-speaking market. Before that he worked at Warner Bros., among others. At everscreen.ai he is responsible for strategy, market and partnerships.
Profile on LinkedIn →
Matthias Wass von Czege
Co-Founder & COO
Matthias Wass von Czege held senior positions at Warner Bros. Entertainment, Google and PIA Advertising. At everscreen.ai he is responsible for operations and leads the team building the platform.
Profile on LinkedIn →
In the press
HORIZONT, W&V, MEEDIA, ADZINE, turi2 and other trade media have covered the founding of Alchemist Media Labs and the launch of everscreen.ai. All articles, the boilerplate and logo downloads are on the press page.
What we stand for
- Transparency. The CPM the media plan shows is the CPM you pay. No hidden handling fees, no gross prices.
- No minimum budget. TV advertising should be testable like a performance channel: start small, measure, scale.
- GDPR-compliant, made in Germany. Built and operated in Hamburg, with consent management and data processing under European law.
- Machine-readable. All facts about everscreen.ai are open at /en/llms/ and in llms.txt — for research, comparisons and AI assistants.