Pricing at a glance
| Item | Value |
|---|---|
| CPM | typically €15 to €35 — depending on inventory and targeting |
| Cost per view | from €0.01 |
| Minimum budget | none — campaigns start without a minimum booking volume |
| Contract | none — no minimum term, no agency required |
| Set-up fee | none |
| Payment | credit card or invoice |
| Time to live | about 4 minutes in self-service |
What drives the CPM
The cost per thousand impressions follows from the inventory booked and how sharp the targeting is. Premium environments such as Netflix or Disney+ sit at the upper end of the range, broadly delivered campaigns on AVOD and FAST channels at the lower end. A tight segment — say purchasing-power A in one region — costs more per contact than a national reach campaign, but wastes far less.
You see the estimated range in the media plan before booking. What the ad manager shows is binding; there are no hidden handling or technology fees.
Worked example: a €5,000 budget
At a CPM between €15 and €35, a €5,000 budget delivers roughly 143,000 to 333,000 impressions. With typical frequency, click and purchase behaviour that comes to, in order of magnitude:
| Metric | Range at €5,000 |
|---|---|
| Impressions | 143,000 – 333,000 |
| Unique households reached | 28,000 – 111,000 |
| Cost per view | €0.01 – €0.04 |
| Website visits | 960 – 4,900 |
| Sales | 82 – 210 |
Start small, then scale
Because there is no minimum budget, streaming TV can be tested like a performance channel: one campaign with a few hundred euros, one clearly defined segment, one week of flight. Reporting shows reach, completion rate and — with tracking on your site — visits and sales. If the numbers work, you raise budget and reach; if not, you adjust audience or spot without waiting for a contract to expire.
PRO Mode and your own DSP seats
Agencies and advertisers from €100,000 annual ad spend run their own DSP seats (The Trade Desk, Amazon DSP, DV360 and more) through everscreen.ai in PRO Mode. PRO Mode terms are agreed individually — in a call we settle volume, reporting and white-label requirements.
Frequently asked questions
Is there a minimum budget for CTV advertising?
No. On everscreen.ai you start without a minimum booking volume, without a contract and without a minimum term.
What does CPM mean?
CPM (cost per mille) is the price for one thousand delivered ad impressions. On everscreen.ai it typically ranges from €15 to €35.
Are there additional fees?
No. There is no set-up fee and no hidden technology or handling cost. You pay for delivered impressions at the displayed CPM.
How can I pay?
By credit card or invoice.
Why is the price range so wide?
Because inventory and targeting set the price: premium SVOD environments and tight segments sit at the top, broad reach on AVOD and FAST channels at the bottom. The media plan shows the specific range before you book.