The environment
Disney+ unites strong brands under one roof and is watched together more often than average — families in the evening, fans at series launches. Ad load in the ad-supported plan is low, spots run as full-screen video and are delivered in a brand-safe environment.
For advertisers with family, leisure, toy, travel or food products Disney+ is therefore often the first pick in the streaming mix; combining it with purchase-data segments such as “toy buyers” or “baby essentials” sharpens delivery.
The process via everscreen.ai
- Select Disney+ in the media plan, alone or mixed with other providers.
- Sharpen the audience with purchase-data segments, age and region.
- Provide a spot — your own Full HD spot or one created in the Creative Studio.
- Approve and measure. Live in about 4 minutes, reporting in real time.
Pricing and formats
| Item | Value |
|---|---|
| Format | full-screen video spot, 15 or 30 seconds, Full HD |
| CPM | premium environment, upper end of the €15 to €35 range |
| Minimum budget | none |
| Brand safety | curated, family-friendly environment |
Frequently asked questions
Since when has Disney+ carried ads in Germany?
The ad-supported Disney+ plan has been available in Germany since November 2024.
Is Disney+ only suitable for family products?
No. The environment spans family entertainment, Marvel, Star Wars and documentaries. With purchase-data segments you target the audience that fits your product.
What does advertising on Disney+ cost?
As a premium environment Disney+ sits at the upper end of the €15 to €35 CPM range. The media plan shows the specific figure before booking.