What makes Prime Video special
Prime Video is part of the Prime membership and therefore reaches a large share of German households. Ad load is kept deliberately low; spots run as full-screen video before and within series, films and live sport.
The decisive advantage is targeting: Prime Video is booked through Amazon DSP, where segments based on real purchase behaviour are available — exactly the data everscreen.ai uses to find audiences. If you want to reach coffee-pod subscribers, fitness-equipment buyers or young parents, you meet them here on the big screen.
The process via everscreen.ai
- Select Prime Video in the media plan — as the sole environment or mixed with Netflix, Disney+ and broadcaster services.
- Define segments on purchase data: interests, purchasing power, age, region — from neighbourhood to national.
- Upload or create a spot and approve the media plan. Live in about 4 minutes.
- Measure results: reach, completion rate and CPM in real time; with tracking also website visits and sales.
Pricing and formats
| Item | Value |
|---|---|
| Format | full-screen video spot, 15 or 30 seconds, Full HD |
| CPM | within the €15 to €35 range, depending on segment and region |
| Minimum budget | none |
| Booking route | programmatic via Amazon DSP, from the everscreen.ai ad manager |
Which goals Prime Video suits
- E-commerce product launches where audiences are defined by purchase behaviour.
- Regional campaigns with reach in Prime households of one city or region.
- A complement to performance channels when Google and Meta hit reach ceilings.
Frequently asked questions
Do I need an Amazon Ads account for Prime Video advertising?
No. In Self-Service Mode everscreen.ai books the inventory through connected DSPs for you. Agencies with their own Amazon DSP seat run it centrally in PRO Mode.
Can I limit my campaign to one city?
Yes. Targeting ranges from the neighbourhood to Europe-wide; Prime Video campaigns can be narrowed to postcodes, cities or regions.
Do I have to sell on Amazon to advertise on Prime Video?
No. Prime Video advertising via everscreen.ai is open to all advertisers — regardless of where you sell.