Why live sport works in streaming
Sport is watched live and together, with full attention and no skipping ahead. Advertising in those moments benefits from an emotional charge few other environments offer. Streaming adds what linear sports TV lacks: targeting by audience rather than by slot, and measurement all the way to the website.
DAZN combines football, US sports, combat sports and further leagues and reaches a predominantly male, sport-oriented and consumption-ready audience — which can be sharpened further via everscreen.ai with purchase-data segments such as “sports-nutrition buyers” or “fitness-equipment buyers”.
The process via everscreen.ai
- Select DAZN in the media plan, optionally combined with other providers for reach outside live events.
- Set audience and region — down to city level, for example for regional sponsors.
- Upload the spot and approve. Live in about 4 minutes.
Pricing and formats
| Item | Value |
|---|---|
| Format | full-screen video spot, 15 or 30 seconds, Full HD |
| CPM | within the €15 to €35 range, depending on environment and targeting |
| Minimum budget | none |
Frequently asked questions
Can I advertise only around specific sports?
Delivery is controlled by audience, region and environment. Sport-specific booking depends on available inventory — we settle that in the media plan or in a call.
Is DAZN advertising only for big brands?
No. Through everscreen.ai there is no minimum budget; regional businesses book live-sport environments at city or regional level too.