The environment
RTL+ bundles the content of the RTL channel group and its own productions in a streaming offer with ad-supported access. The audience is broad and spread nationwide — ideal for brands seeking reach in the mainstream, and for regional advertisers who want to limit TV advertising to their region for the first time.
Compared with international SVOD platforms, CPMs for broadcaster services usually sit in the middle of the range, with high reach in German households at the same time.
The process via everscreen.ai
- Select RTL+ in the media plan — often combined with Joyn and other broadcaster services for maximum national reach.
- Set region and audience, from postcode area to nationwide.
- Upload the spot, approve the media plan. Live in about 4 minutes.
Pricing and formats
| Item | Value |
|---|---|
| Format | full-screen video spot, 15 or 30 seconds, Full HD |
| CPM | middle of the €15 to €35 range |
| Minimum budget | none |
| Delivery | regional to national |
Frequently asked questions
Can I limit RTL+ advertising to my region?
Yes. Targeting ranges from the neighbourhood to nationwide; regional businesses book broadcaster environments specifically for their city or region.
How does RTL+ differ from classic RTL advertising?
Classic TV advertising is booked by slot, with minimum volumes and lead time. Through everscreen.ai you book the streaming environment by audience, without a minimum budget and with real-time reporting.