The environment
Joyn combines the live stream of the ProSiebenSat.1 channels with an on-demand library and exclusive originals. The offer is free and ad-funded at its core (AVOD), with an optional subscription adding premium content. For advertisers Joyn is therefore one of the highest-reach German streaming environments — with a younger audience than linear television.
In the media plan Joyn often plays the role of the efficient reach supplier: mid to low CPMs, high contact numbers, targetable nationally and regionally.
The process via everscreen.ai
- Select Joyn in the media plan — for reach usually mixed with RTL+ and other providers.
- Set audience and region based on purchase-data segments.
- Upload the spot and approve. Live in about 4 minutes.
Pricing and formats
| Item | Value |
|---|---|
| Format | full-screen video spot, 15 or 30 seconds, Full HD |
| CPM | middle to lower end of the €15 to €35 range |
| Minimum budget | none |
| Model | AVOD — free, ad-funded streaming |
Frequently asked questions
How does Joyn differ from Netflix or Disney+ for advertisers?
Joyn is free and ad-funded, therefore reaches a broader audience and usually sits lower on CPM. Netflix and Disney+ are premium SVOD environments with higher attention per contact. Both can be combined in one media plan.
Does my ad also run in Joyn's live TV stream?
Delivery is controlled by audience and environment; inventory from library and live stream is booked programmatically where available.